Clarifying Your Social Media Goals

Are you struggling to make your social media work for you and your massage therapy practice? Social media marketing is now more than ever an essential component of any successful massage therapy practice. Clarifying your goals is one of the most important steps in creating a successful social media content strategy. The key is to […]
Massage Therapy As Supportive Care for Cancer Patients

Can massage therapy be an effective support of care for cancer patients? Massage therapy can be part of supportive care for cancer patients with appropriate precautions. A 2014 clinical practice guideline for the care of breast cancer patients includes massage as one of several approaches that may be helpful for stress reduction, anxiety, depression, fatigue, […]
Research on Massage Therapy for Neck and Shoulder Pain

Does massage therapy provide benefits for neck or shoulder pain? Research shows: 4 randomized controlled trials found that massage therapy may provide short-term benefits from neck pain. 2 studies of massage for neck pain (757 total participants) found that massage therapy was more helpful for both neck and shoulder pain than inactive therapies. A randomized […]
Research on Massage Therapy for Osteoarthritis

Does research support massage therapy as helpful for osteoarthritis? Osteoarthritis is the most common form of arthritis, affecting around 500 million people worldwide, or around 7% of the global population. In the United States, over 32.5 million have osteoarthritis. Two randomized controlled trials found positive short-term effects in the form of reduced pain and improved […]
Benefits of Offering Massage Membership Plans

Are there benefits to offering your clients a massage therapy membership plan? Massage client membership plans are a fantastic marketing strategy for a massage therapy practice because they offer a wide range of benefits for both your practice and your clients. 4 benefits of offering a massage membership plan include: 1. Client Loyalty and Increased […]
Research Supports Benefits of Massage Therapy for Fibromyalgia

Does research support massage therapy as helpful for some fibromyalgia symptoms? Fibromyalgia affects about 4 million US adults, about 2% of the adult population. 9 studies of over 404 participants found massage therapy (continued for at least 5 weeks) improved pain, anxiety, and depression in people with fibromyalgia. 10 studies of 478 total participants compared […]
Research Supports Benefits of Pediatric Massage

How does massage benefit infants and pediatric clients? Research continues to support the benefits of massage for both infants and pediatric clients. Massage therapy for pediatric and infant clients offers benefits for conditions, including sleep issues, autism, eczema, weight gain, anxiety and pain management. Some of the benefits of pediatric massage include: Growth and development support Gastrointestinal […]
Content Marketing and SEO Will Enhance Your Massage Practice’s Visibility

How important are Content Marketing and Search Engine Optimization (SEO) to the digital marketing of your massage therapy practice? Content marketing (informative blog and video posts) helps massage therapists showcase their expertise and provide health tips to massage therapy clients. Implementing SEO techniques, such as keyword research and optimization, improves the massage therapy practice’s search […]
How to Effectively Utilize Email Marketing

Is email marketing an effective marketing strategy for your massage therapy practice? Email marketing can be an effective marketing strategy for massage therapists, allowing them to stay connected with clients and communicate services and special offers. Your massage therapy practice can utilize email marketing for: Personalized Communication Informative Newsletters Special Offers and Promotions Educational Content […]
Empower Massage Clients with Educational Material

Should you be providing your massage clients with educational materials? Client education materials play a vital role in supporting and empowering your massage clients’ on their healing journey. These educational brochures and resources serve as valuable tools to inform and educate clients about the benefits of massage therapy. 4 examples of client education materials commonly […]