Importance of Establishing Your Massage Practice Brand Identity
Why is your brand identity so important to your massage practice’s social media marketing? 3 reasons establishing your brand identity is a crucial part of any successful social media marketing campaign include: Your brand identity is the image and message you project to the public. Your brand identity is greater than your logo, business card, […]
Research on Massage for Premature Infant Weight Gain
Does massage therapy benefit premature infants for weight gain? Many premature babies also have trouble with feeding and coordinating their sucking and swallowing. This can mean a longer process to achieve weight gain. There is research evidence that premature infants who are massaged may have improved weight gain. Studies involving 1,250 infants evaluated the effect […]
Does Research Support Massage for Headaches?
Does research support the efficacy of massage therapy for headaches? A small number of studies have looked at massage for headaches, and the results include: A 2011 systematic review of two studies concluded that massage therapy might be equally effective as propranolol and topiramate in the prophylactic management of migraine. A 2016 randomized controlled trial […]
Research on Massage for Low-Back Pain
What does research find about the efficacy of massage therapy for low-back pain? A 2015 Cochrane review found evidence that massage may provide short-term relief from low-back pain, but the long-term effects of massage for low-back pain have not been established. Clinical practice guidelines to External Link Policy issued by the American College of Physicians in […]
Clarifying Your Social Media Goals
Are you struggling to make your social media work for you and your massage therapy practice? Social media marketing is now more than ever an essential component of any successful massage therapy practice. Clarifying your goals is one of the most important steps in creating a successful social media content strategy. The key is to […]
Massage Therapy As Supportive Care for Cancer Patients
Can massage therapy be an effective support of care for cancer patients? Massage therapy can be part of supportive care for cancer patients with appropriate precautions. A 2014 clinical practice guideline for the care of breast cancer patients includes massage as one of several approaches that may be helpful for stress reduction, anxiety, depression, fatigue, […]
Research on Massage Therapy for Neck and Shoulder Pain
Does massage therapy provide benefits for neck or shoulder pain? Research shows: 4 randomized controlled trials found that massage therapy may provide short-term benefits from neck pain. 2 studies of massage for neck pain (757 total participants) found that massage therapy was more helpful for both neck and shoulder pain than inactive therapies. A randomized […]
Research on Massage Therapy for Osteoarthritis
Does research support massage therapy as helpful for osteoarthritis? Osteoarthritis is the most common form of arthritis, affecting around 500 million people worldwide, or around 7% of the global population. In the United States, over 32.5 million have osteoarthritis. Two randomized controlled trials found positive short-term effects in the form of reduced pain and improved […]
Benefits of Offering Massage Membership Plans
Are there benefits to offering your clients a massage therapy membership plan? Massage client membership plans are a fantastic marketing strategy for a massage therapy practice because they offer a wide range of benefits for both your practice and your clients. 4 benefits of offering a massage membership plan include: 1. Client Loyalty and Increased […]
Research Supports Benefits of Massage Therapy for Fibromyalgia
Does research support massage therapy as helpful for some fibromyalgia symptoms? Fibromyalgia affects about 4 million US adults, about 2% of the adult population. 9 studies of over 404 participants found massage therapy (continued for at least 5 weeks) improved pain, anxiety, and depression in people with fibromyalgia. 10 studies of 478 total participants compared […]
