Medical Providers Are Recommending Massage Therapy
How many medical providers and doctors view massage therapy as a complementary option to address health concerns? Of consumers who discussed massage therapy with their doctor or medical provider: 20% were referred to a massage therapist. 29% indicated they were strongly recommended by their doctor or medical provider to receive a massage. 24% indicated that […]
The Importance of Patient Informed Consent
Can implementing massage client informed consent procedures protect you and your massage therapy business? Informed consent is the process in which a healthcare provider educates a patient/client about the risks, benefits, and alternatives of a given procedure or intervention. Massage therapists should always obtain written, informed consent from every client before providing massage therapy services […]
Word of Mouth Marketing for Your Massage Therapy Business
How is your ‘Word-of-mouth’ marketing? Is your massage therapy business on Yelp? Do you solicit or post reviews on your massage therapy business’s website? Do you have a website? A great way to attract new massage clients is by letting loyal clients share their positive experiences. But, if you are not actively promoting this referral-generating […]
Massage Therapy: Chronic Pain and Depression
Can massage therapy reduce depression in people suffering from chronic pain? Statistics suggest that roughly 35 to 45% of people who have chronic pain also experience depression. Pain and depression are closely related. Depression can cause pain and pain can cause depression. Research shows massage can improve mood and reduce depression in those living with […]
Massage Therapy for Children with Mental Health Issues
Can massage therapy help children with mental health issues? Mental health issues are on the rise for children in the US. Many recent studies point to the benefits of using massage in addressing a range of psychological issues in youth, such as attention disorders, aggression, anxiety, depression, and post-traumatic stress disorder. A study on eating […]
How to Generate New Massage Therapy Client Leads
How can massage therapists generate new client leads? The key to generating massage therapy new client leads is figuring out how much each tactic will cost and how many people you want to reach. Google Ads and Facebook Ads are among the easiest and most popular platforms when it comes to lead generation and tracking. […]
A 10-minute Massage Can Reduce Stress
Can as little as a 10-minute massage reduce stress? A recent study indicated that massage therapy can have a strong impact on reducing stress on a psychological and physiological level by boosting the parasympathetic nervous system. The parasympathetic nervous system is responsible for the body’s rest and digestion response when the body is relaxed, resting, […]
Massage Therapy for Plantar Fasciitis Pain
Does research support the benefits of massage therapy for the treatment of plantar fasciitis? Plantar fasciitis is an inflammation of a thick band of tissue called the plantar fascia and is one of the most common causes of heel pain. A study looking at the effects of massage therapy on pain and functional limitations in […]
Legal Risks to Massage Therapists
Do massage therapists get sued? Massage therapy provides numerous healing benefits; however, that therapy also has the potential to present legal and financial risks. Some examples of injuries that could lead to legal action against a massage therapist include: A client accused her massage therapist caused nerve damage and severe pain, possibly due to too […]
How To Find the Best Massage Therapy Insurance
What are the best steps to take when looking for the best massage therapy insurance? Massage Therapy insurance usually refers to a combination of general and professional liability insurance, and some may also include business insurance (worker’s compensation or commercial auto insurance). 3 steps to take when purchasing massage therapy insurance include: 1. Review your […]